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  <title>Rex</title>
  <link>https://</link>
  <description>A seven-person digital agency in Kingston building websites and small products. Price bands published and estimate accuracy measured.</description>
  <lastBuildDate>Tue, 22 Sep 2026 21:27:53 +0000</lastBuildDate>
  <language>en-us</language>
<item>
  <title>The room</title>
  <description><![CDATA[Seven people, one table.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:01 +0000</pubDate>
  <link>https:///gallery/the-room</link>
  <guid>f906ba69-59e1-4e5d-b732-0acb5f6152b1</guid>
</item>
<item>
  <title>Marked up</title>
  <description><![CDATA[The version that survives the meeting.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:01 +0000</pubDate>
  <link>https:///gallery/marked-up</link>
  <guid>b75bfa10-c04a-4f5a-8309-b34c51f4eb6f</guid>
</item>
<item>
  <title>Small screens first</title>
  <description><![CDATA[Because that is where most of the traffic is.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:01 +0000</pubDate>
  <link>https:///gallery/small-screens-first</link>
  <guid>ad73c717-8655-4cdb-ac83-da46ac66905b</guid>
</item>
<item>
  <title>Friday</title>
  <description><![CDATA[What moved, what did not, what worries us.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:01 +0000</pubDate>
  <link>https:///gallery/friday</link>
  <guid>91eed928-7c01-4845-93b7-a01ac8135037</guid>
</item>
<item>
  <title>Estimates</title>
  <description><![CDATA[Written down so they can be checked later.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:01 +0000</pubDate>
  <link>https:///gallery/estimates</link>
  <guid>b824cf77-2cd4-4b1e-90bf-9c49ba382176</guid>
</item>
<item>
  <title>Definition, week one</title>
  <description><![CDATA[Paper before pixels, every time.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:01 +0000</pubDate>
  <link>https:///gallery/definition-week-one</link>
  <guid>b0c20cd0-58a1-45d8-9cc0-3f0b7d65e185</guid>
</item>
<item>
  <title>Tamara Reid</title>
  <description><![CDATA[Sends the Friday note. Including on the Fridays when the news is bad.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///team/tamara-reid</link>
  <guid>079825d0-77e5-4b03-ba36-5f96e83f9fff</guid>
</item>
<item>
  <title>Andre Wong</title>
  <description><![CDATA[Builds it and writes the handover documentation that most agencies promise and do not deliver.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///team/andre-wong</link>
  <guid>472a05ce-31d0-42a7-ac70-ec088ced0860</guid>
</item>
<item>
  <title>Simone Clarke</title>
  <description><![CDATA[Runs the definition phase, which is the two weeks that decides whether the rest goes well.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///team/simone-clarke</link>
  <guid>800f40de-0efd-44ae-a425-c1d5f0f00729</guid>
</item>
<item>
  <title>Marlon Grant</title>
  <description><![CDATA[Writes the estimates and publishes how wrong they were. Founded the agency in 2015.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///team/marlon-grant</link>
  <guid>da71b1fc-f852-46e8-b82a-863e94fc4079</guid>
</item>
<item>
  <title>Marketing site</title>
  <description><![CDATA[Everything in our own accounts from day one. When we later moved agency it took an afternoon.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///said/marketing-site</link>
  <guid>46be869c-5774-4faa-93d2-9a86d24a5822</guid>
</item>
<item>
  <title>Ecommerce, 2024</title>
  <description><![CDATA[They told us to use an off-the-shelf platform and did the setup for a fifth of what they had quoted to build it. That is ]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///said/ecommerce-2024</link>
  <guid>6a58e0a8-d8e6-404d-a7b9-c57a8882dd3e</guid>
</item>
<item>
  <title>Small product</title>
  <description><![CDATA[A working URL from week one and a note every Friday including the weeks when it went badly.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///said/small-product</link>
  <guid>c052fe28-819f-40e5-8191-30b9febde2dc</guid>
</item>
<item>
  <title>Thirty projects, eleven per cent over</title>
  <description><![CDATA[The full table of estimate against actual, including the two that were badly wrong.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///thirty-projects-eleven-per-cent-over</link>
  <guid>00e4d352-ebda-485a-a824-24dd51572b62</guid>
</item>
<item>
  <title>When to use something off the shelf</title>
  <description><![CDATA[We talk about a quarter of ecommerce enquiries out of a custom build.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///when-to-use-something-off-the-shelf</link>
  <guid>049ee1bb-7c85-4595-980e-4a5c73e76b4b</guid>
</item>
<item>
  <title>The definition phase is the product</title>
  <description><![CDATA[One client in seven takes the specification and goes elsewhere. That is fine and here is why.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///the-definition-phase-is-the-product</link>
  <guid>1dcd54ea-49bd-48cd-b2c4-fe9691d12266</guid>
</item>
<item>
  <title>Projects run late because of approvals</title>
  <description><![CDATA[Not because of engineering. The data from thirty projects says so clearly.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///projects-run-late-because-of-approvals</link>
  <guid>fcd0651a-69b5-43db-bbf0-ad81fc48c415</guid>
</item>
<item>
  <title>Why we do not host your website</title>
  <description><![CDATA[Holding your hosting is leverage, not a service. What we do instead.]]></description>
  <pubDate>Thu, 17 Sep 2026 17:37:00 +0000</pubDate>
  <link>https:///why-we-do-not-host-your-website</link>
  <guid>36bb6eae-4f12-4d4b-ba4f-3bbfbe8497d9</guid>
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